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The platform is rolling out a new feature that allows them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This initiative comes as the platform announced that it presently contains more than 1 thousand million AI-generated clips.

Testing and Rollout

This change is in a pilot phase over the next few weeks before a global rollout. This shift aligns with a rise in AI-generated material, fueled by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that almost one in 10 of the fastest-growing channels on another major platform primarily display content made by AI. A considerable share of this output is classified as mass-produced AI material, a term for inferior, mass-produced content that is frequently absurd or surreal.

Based on user feedback that numerous viewers like content made with AI tools, including AI artwork to science explainers, and we aim to offer the community the ability to increase or decrease of that, according to their own likes,” said a platform representative.

Volume and Proportions

TikTok disclosed that there are currently 1.3 billion videos on its app tagged as made with AI. Overall, more than 100 million pieces of content are submitted to the service every day, making AI content a relatively small portion of its overall inventory.

User Control Features

Members will be capable of reduce or increase the volume of artificial media they watch by accessing the “manage topic” feature in the platform and choosing the AI content topic. Additional categories that currently be modified under the tool include current affairs, clothing, aesthetics, and movement.

AI Disclosure Rules

The platform’s policies oblige users to label “realistic” artificially created content, and it forbids malicious AI impersonations of well-known individuals or emergencies. Any believable artificial content that is not labeled can be taken down under its terms of service.

Additionally, the platform will now add an “AI-made” label to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing content made by AI. This measure is aimed to deter users from trying to circumvent the labeling process.

AI Literacy Programs

TikTok is furthermore introducing a $2m AI literacy fund for professionals and institutions to develop informative material about responsible artificial intelligence. This initiative will support charitable organizations focused on educating programming and robotics.

Platform Protection

The video-sharing app has justified its moderation strategy, amid discussion over intentions to make redundant hundreds of safety staff in the UK. The company is expected to cut 439 jobs in its trust and safety team in London, with labor groups and online safety experts expressing worry that humans are being replaced by automated systems.

A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content before it is viewed by humans. The platform stated a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its automated systems.

We believe it is crucial to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is why a extensive automated help is really helping us process content quickly.”